Our client is a well-funded media agency startup in Limassol, specializing in Google ads and Meta Ads. Lead by a dynamic and innovative management team, dedicated to delivering exceptional media solutions for their clients, they are looking for a talented and experienced PPC Media Manager (Hands-On) to oversee the planning, execution, and optimization of media campaigns. The ideal candidate will have a strong background in media strategy, a deep understanding of various media channels. This role requires a proactive leader who can ensure the successful delivery of media projects, potentially leading a team down the road.

Responsibilities:

PPC Campaign Management:

• Lead the development, implementation, and optimization of PPC campaigns with a strong focus on the iGaming sector.
• Conduct in-depth keyword research, bid management, and audience targeting to maximize campaign performance and ROI.

Google Ads Proficiency:

• Utilize Google Ads to create high-performing campaigns, including search, display, and video advertising.
• Manage and optimize ad spend to achieve the best possible results within budget constraints.

Expertise in Octopus Browser & Related Tools:

• Use Octopus Browser for advanced campaign management, including data scraping and market analysis.
• Apply insights gained from Octopus Browser to refine targeting, improve ad relevance, and enhance overall campaign precision.

Strategic Campaign Development:

• Develop tailored PPC strategies that align with business objectives, focusing on driving high-quality traffic.
• Work closely with the marketing and sales teams to ensure PPC campaigns support broader company goals.

Data-Driven Optimization:

• Regularly analyze campaign performance using analytics tools to identify areas for improvement.
• Implement A/B testing and other optimization techniques to continually improve click-through rates, conversions, and other key metrics.

Proven Impact:

• Demonstrate a track record of improving visibility, conversions, and ROI for iGaming brands.
• Contribute to the business growth by delivering campaigns that exceed performance expectations.

Results-Oriented Focus:

• Set and exceed KPIs for campaign performance, driving measurable business outcomes.
• Provide regular reports on campaign performance and insights for future strategy.

Requirements:

• Minimum of 2 years of experience in PPC campaign management, specifically within the iGaming sector.
• Proficiency in Google Ads: Strong skills in keyword research, bid management, and audience targeting.
• Expert user of Octopus Browser and related tools for advanced campaign management and market analysis.
• Demonstrated ability to develop strategic campaigns that align with business goals and drive significant results.
• Data-driven approach to campaign optimization with a focus on achieving and exceeding KPIs.
• Proven success in improving visibility, conversions, and ROI for iGaming brands.
• EU-citizenship
• Located in Cyprus

Working hours:

• The working hours are 9am – 6pm. Initially it will be 100% from the office, down the line may be open to hybrid of one or two days a week from home.

To apply:

Please send your CV to StaffMatters at admin@smstaffmatters.com and mention that you are applying for the vacancy of PPC Media Manager (Hands-On) with reference number 2679.
Or you can apply directly through your candidate login by hitting the APPLY button.