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SEM (PPC) Specialist

SEM (PPC) Specialist

Reference: VAC-20228M
  • Company:CySec Licensed International Forex Trading Company.
  • Location: Cyprus, Limassol
  • Salary: The salary is 2,000 - 2,400 Euros gross + medical insurance
  • Job Type: Permanent
  • Job Sector: Marketing
  • Added on: 12/04/2021

Our client is a leading international CySec Licensed Forex Trading Company in Limassol. They are looking for an experienced SEM (PPC) Specialist to manage campaigns on a massive scale. This role focuses on direct response advertising. KPIs for you are measured almost instantly, allowing you to be extremely agile and data-driven. Our decisions are based on ROI that makes the role high-impact and high-visibility. Experience with mobile apps promotion and paid campaigns is a must.

Responsibilities:
Grab the reins of our existing large-scale campaigns and take them to the next level
Discover and capture new growth opportunities in SEM
Identify, investigate and resolve day-to-day campaign performance issues and opportunities with the team, including writing and testing ad copy, adjusting bids, expanding keywords and optimizing landing pages
Analyze campaign performance constantly and rigorously to identify and capitalize on optimization opportunities
Perform market research and testing on ad copy, partner features, and ad extensions to improve click-through-rate and quality
Use Google Analytics and SEM tools to track and optimize performance
Stay on top of industry changes, algorithm updates and their impact on our sites
Test and learn, test and learn, test and learn, test and learn and so on…
Impact the bottom line directly with everything you do

Requirements:
A high achiever, successful in executing paid media campaigns to drive large scale, highly profitable growth
At least 3 years’ experience with SEM, including building, optimizing and analyzing paid campaigns across various marketing channels including Google search, Apple Search, Bing, & Yahoo, Google display.
A clear focus on ROI/ROAS
Someone that thrives in a fast-paced, results-driven environment – a self-motivated over-achiever that just can’t bear to fail
A track record of rolling up your sleeves and doing whatever it takes to make things happen
Exceptional analytic abilities and excitement in finding opportunities in the numbers

The working hours are from 9am to 6pm or 10am to 7pm (to be discussed)

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