Marketing Automation Specialist
Our client in Nicosia, a CySEC regulated Forex Company, is looking for a skilled Marketing Automation Specialist. We have an exciting opportunity available for an ambitious and driven CRM Manager with Foreign Exchange / Online trading / Forex background. The CRM Manager will be responsible for Automated Mobile and Web marketing activities – email, push, popups, etc., from idea to execution, monitoring, reporting and increasing conversion and engagement rates.
Build customer journey from for all our licenses and countries.
Define conversion, retention and reactivation strategy in order to drive engagement that increases the lifetime value of our customers.
Create promotions on events that you think are interesting for our customers.
Develop and implement client communications and promotions that increase engagement with customers through email, push notification, SMS etc.
Optimize the efficiency and quality of campaigns, including performance analysis, segmentation for targeted marketing activities, etc.
Ensure, monitor and report on the performance of all aspects of customer on-boarding and retention activities which drive customer actives and engagement.
Ensure that all copy and creative executions are aligned to brand requirements and effective KPIs.
Deliver the day to day planning and reporting, as well as leading weekly/monthly reporting on performance to key stakeholders across the business.
Experience in a similar role in a Finance / Foreign Exchange / online trading /Forex Company is essential.
Hands on experience in building and executing online campaigns
Good understanding of customer lifecycles within online industry.
Knowledge of marketing automation strategies, tools and channels in an online environment.
Can-do attitude and intrinsic motivation to take actions to achieve goals beyond what is required.
Ambitious and eager to learn marketing and customer engagement techniques and tools.
Able to report and interpret data, define and work with KPIs, and drive business conclusions.
Tech-savvy with strong interest for new technologies.
The salary will be based on skills and experience
The working hours are from 09:00 – 18:00, Monday to Friday