Media Buyer/ PPC Specialist
Our client is a young and dynamic marketing agency for the adult entertainment industry based in Limassol, specializing in digital advertising and online marketing strategies and they are looking for a highly skilled Media Buyer and PPC Specialist to join their team.
This role offers an exciting opportunity to work in a fast-paced environment, collaborate with talented professionals, and drive the success of their clients' digital campaigns.
As a Media Buyer and PPC Specialist, you will be responsible for managing and optimizing online advertising campaigns across various platforms. Your primary focus will be on pay-per-click (PPC) advertising, including search engine marketing (SEM) and social media advertising. You will play a crucial role in driving targeted traffic, maximizing conversions, and achieving campaign objectives for our clients.
- Develop and execute strategic PPC advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, and other relevant channels.
- Conduct keyword research, competitor analysis, and audience targeting to identify opportunities and optimize campaign performance.
- Create and optimize landing pages to improve conversion rates and enhance the user experience.
- Monitor campaign performance, analyze data, and provide regular reports on key metrics to internal stakeholders and clients.
- Continuously test and optimize campaigns, including ad copy, targeting parameters, bid strategies, and landing page elements.
- Stay updated on industry trends, emerging technologies, and best practices in PPC advertising to ensure our strategies remain cutting-edge.
- Collaborate with cross-functional teams, including designers, content creators, and account managers, to align campaigns with overall marketing objectives.
- Stay informed about client goals and objectives, and provide strategic recommendations to enhance campaign performance and ROI.
- Stay up-to-date with platform updates and changes to ensure compliance with advertising policies and guidelines.
- Stay informed about industry changes and updates, and proactively propose innovative ideas and strategies to enhance campaign performance.
- Bachelor's degree in Marketing, Advertising, or a related field.
- Proven experience in managing PPC campaigns across platforms such as Google Ads, Bing Ads, and Facebook Ads.
- Strong understanding of SEM, keyword research, and audience targeting.
- Experience with analytics and reporting tools such as Google Analytics, Google Tag Manager, and Data Studio.
- Familiarity with A/B testing methodologies and data-driven decision making.
- Excellent analytical skills and the ability to interpret complex data to drive campaign optimization.
- Strong written and verbal communication skills, with the ability to effectively present campaign results and recommendations to clients.
- Attention to detail and the ability to manage multiple campaigns simultaneously.
- Proactive, results-driven mindset with a passion for continuous learning and professional growth.
- Familiarity with SEO principles and practices is a plus.
Please send your CV to StaffMatters at email@example.com and mention that you are applying for the vacancy of Media Buyer/ PPC Specialist with reference number 1982.
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