Email Marketing Specialist

21 August 2019, Comments: 0

Reference: VAC-17937M
Company: International IT Company.
Location: Nicosia
Salary: Salary based in skills and experience plus excellent benefits


Job Detail
Our client, an international IT Company industry in Nicosia (outskirts) is looking for an Email Marketing Specialist. This position reports to the Secondary Revenue Manager of a group of Products. The person taking on this role will be responsible for the Building and Execution of Emails sent from the product towards the product users. These include automated trigger emails as well as email campaigns with the goal to drive back traffic onto the products and generate sales.

Responsibilities:
Creation and scheduling of email campaigns
Segmentation, audience building and maintenance of email lists
Quality assurance & flawless execution to ensure that the creative, copy, and links are correct in all emails.
Partner with other teams to execute required ad-hoc email campaigns
Building and Editing HTML email templates
Analyze and report on the effectiveness of the different emails
Provide information regarding email initiatives
Maintain awareness of email marketing trends, best practices and new technologies and inform management about these and how their use can improve product goals

Requirements:
Bachelor’s Degree in Business, Marketing, eCommerce or related field
Knowledge of email best practices and success metrics
Working knowledge of HTML (ability to write and edit HTML emails)
Understanding of the Email Client ecosystem
Proficiency in Excel, and Word
Hands on experience working with an ESP
Ability to analyze email reports and analytics data
Interest in new technologies
Strong verbal and writing skills
1 year of experience in email marketing

Preferred Qualifications:
Working knowledge of AMP for Email
Working knowledge of SendGrid ESP
Previous experience working on a high userbase product

The working hours are flexible office hours (Monday to Friday, 35 working hours per week)

Benefits:
Flexible working hours, 35 working hours per week, breakfast, parties, bonuses, medical insurance, fitness allowance, etc.

Job Type  Permanent

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