Digital Marketing Officer (SEO Specialist)

17 August 2019, Comments: 0

Reference: VAC-18077G
Company: FinTech firm
Location: Limassol
Salary: Salary based on experience and flexible


Job Detail
Our client is a Limassol based FinTech firm and they are looking for an experienced and passionate Digital Marketing Officer (SEO Specialist) for the marketing team

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities:
Launching and optimizing PPC campaigns
Monitoring budgets and overseeing search platform accounts
Tracking KPIs and producing useful reports for management (e.g. dashboards)
Participate in forming effective paid search strategies
Oversee accounts on search platforms (e.g. Google AdWords, Facebook, LinkedIn)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Keep abreast of PPC and SEM trends

Requirements:
Proven experience as a SEO/PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts and ability to implement
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Working hours:
Monday to Friday 9:00am to 6:00pm

Salary based on experience and flexible (please include your salary expectations when making the application)

Job Type  Permanent

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