Website Optimization Specialist

13 December 2017, Comments: 0

Reference: VAC-15494M
Company: Online Entertainment industry
Location: Nicosia
Salary: Salary based on skills and experience plus excellent benefits.


Job Detail
Our client, an international IT Company in the Online Entertainment industry in Nicosia (outskirts) is looking for a Website Optimization Specialist to create campaigns for conversion testing and optimization strategy. Candidates should have a strategic digital testing (A/B & MVT) background and have experience improving online conversion funnels from various traffic sources.

Responsibilities
Analyzing traffic sources, metrics, and patterns on all web properties
Structure, build and track tests on homepage, category, landing page and other product pages
Test marketing messages, product descriptions, calls-to-actions, banners, page layouts, page designs, page flows, target URLs behind a link etc.
Optimize site/page performance to increase clicks and conversions
Report on the progress of conversion optimization on a weekly and monthly basis through the delivery of key performance indicator reports and conversion test logs
Leverage data to understand our products in great detail, identify areas of opportunity and execute projects to drive growth and engagement of users
Work closely with the development and product teams to both analyze existing features and ensure successful implementation of new features
Build and maintain reports, dashboards, and metrics to monitor the performance of our products
Initiate, suggest major UI re-factorings for a more intuitive UX
Act as the user-advocate, offering implementation suggestions from a user-centered perspective.

Skills:
Data-driven performance optimization methodologies
Highly analytical and experienced in running A/B, Multi variant and usability tests
Conversion testing, landing page optimization
Data analysis and reporting tools
Experience in web analytics: Google Analytics
Proficiency in user experience best practices and copywriting is an asset
Fluent in English language
Passion for usability and a strong eye for visual consistency
In depth knowledge of user interface best practices and standards

The working hours are flexible office hours (Monday to Friday, 35 working hours per week)

Benefits:
Flexible working hours, 35 working hours per week, breakfast, parties, bonuses, medical insurance. Fitness allowance, etc.

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