Mobile Acquisition Manager

21 January 2018, Comments: 0

Reference: VAC-14981M
Company: CySec Licensed International Forex Trading Company
Location: Limassol
Salary: Salary based on qualifications and experience plus excellent company benefits.

Job Detail
Our client is a leading international CySec Licensed Forex Trading Company with offices in a number of locations worldwide. They are looking to hire a Mobile Acquisition Manager for their offices in Limassol to help the company further accelerate mobile growth. You will use data to identify opportunities for turbo-charging mobile growth and optimizing user conversion funnels within iOS and Android apps. You should feel comfortable managing a marketing channel from start to finish: Identifying promising channels, executing against channel strategy, overseeing ad creative and management, implementing proper tracking and optimizing with focus on positive ROI. You’ll also continuously uncover new mobile channels and stay on top of the latest and greatest mobile growth strategies, while helping us expand our mobile experience internationally.
Develop and measure comprehensive app growth strategies to scale apps globally
Define actionable install and In-App event KPIs for our mobile acquisition and develop a plan for implementation
Report on strategic insights that can be leveraged across the team, such as best performing messaging, audiences etc.
Execute mobile acquisition tactics and develop strategies for The Company’s Trading apps
Plan and execute app store optimization that improve our organic position in the Google Play & iTunes store to drive increased install volume
Interact with product management and engineering and collaborate on the future mobile app roadmap
Great attention to detail as it relates to current/future mobile products
Create end-to-end reporting and intelligent forecasting models that drive positive customer acquisition

3+ years’ experience in Mobile Acquisition, Growth, or related
Previous experience within the Forex industry will be considered an advantage
Proven track record of performance based mobile app acquisition marketing with hand-on experience in Google, Facebook, Instagram, Adcolony and other mobile advertising platforms
Experience launching and managing mobile apps in Google, iOS, and Chinese app stores
Expertise in testing and optimizing acquisition tactics through multiple systems of record (Google Analytics, AppsFlyer, internal marketing databases)
Strong organizational skills with the ability to handle large, sophisticated campaigns; with a great attention to detail, operates with urgency, focus and discipline
Extremely strong analytical skills and ability to analyze large amounts of data. Strong Microsoft Excel and PowerPoint skills: pivot tables, Vlookups, and chart building. Experience with Tableau is a plus
Professional work ethic coupled with sound judgment
Experience working in a rapid growth environment that requires flexibility and continuous innovation
Excellent sense of visual design with great attention to detail
Fluency in English

The working hours are 08:30 – 17:30 Monday to Friday

The company is offering a competitive salary based on qualifications, skills and experience including an excellent benefits package including:

After completion of 6 months of service with the company, you will qualify for the following benefits:
Fully paid Medical Insurance for the employee
Medical Insurance for your immediate family
Life Insurance for the employee
Provident Fund


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